Author Bio
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Author Brendan Mangus
Brendan Mangus is Principal of Forge Communications, a multidisciplinary marketing and public relations consultancy with offices in Pittsburgh and New York. He is a high-level business writer and branding and PR strategist with wide ranging consumer and B2B experience. In his 10 years in the business Brendan has helped to develop and execute cross-platform marketing and communications plans that raise awareness and motivate prospect and customer behaviors, allowing clients to discover and convert new business opportunities, strengthen existing relationships and drive sales. In addition to his experience in brand building and traditional marketing public relations, Brendan has helped companies navigate the ever changing new media landscape, developing social media strategies that cultivate strong corporate online profiles and consumer engagement. His work has included planning and implementing viral e-mail campaigns, online and Facebook advertising and the development of high-impact podcasts, Webinars and broadcast-quality YouTube shorts.