Author Benjamin Smithee

Ben Smithee is the co-founder and Managing Partner of Spych Market Analytics, LLC. He has a strong passion for innovation and creativity, and upon recognizing the evolving world of marketing research and communications, created Spych (“Spike”) to provide solutions for clients looking to engage difficult-to-reach audiences.   Spych’s innovative and energetic team is helping to continuously evolve the world of market research and communications through their unique methods and techniques, and their ability to always have a finger on the pulse of not only what’s new, but what matters. Spych has quickly achieved a strong reputation for new thinking and thought-leadership in this new era for their vision and contributions to social media, experiential, online research and generational marketing.   Ben has been labeled as a “true innovator”, and was nominated as one of the Top 10 Youth Marketing Professionals in 2010. Outside of research projects, he is often sought for consulting and speaking engagements on topics of digital marketing, multi-generational marketing, qualitative research, social media, online research, technology and entrepreneurship, successfully completing over 40 in the past 12 months. His high energy level and passion for innovation clearly resonates in all that he does. A sampling of his clients include Coca-Cola, General Mills, eBay, American Cancer Society, NOS, Fiat, Pfizer, Lilly, The National Guard, Hallmark, GEICO, Kroger, Ad Council, and South by Southwest Interactive. He has been a featured speaker around the globe, including ESOMAR’s Qualitative Summit in Morocco, and the 2010 global AQR/QRCA summit in Prague. He has also been a featured keynote speaker for the 2011 MRA CEO Summit, the Forrester Research Forum, TDMRE, QRCA, MRA, as well as the 2010 and 2011 South by Southwest Interactive Festival. Ben serves on the Board of Directors, for the DFW American Marketing Association, QRCA and the UNT Design Research Center.   When Ben is not submersed in the world of research and business, he is living out his other passions of playing jazz saxophone, wakeboarding, snowboarding, baseball, golf, travel, food and wine.